Italian pizza oven -Goti Terrecotte manufacturer pizza oven made in Italy

At the end of the 1990s, competition, especially from Eastern Europe - where labour costs were extremely low - along with the market laws, started to become tougher, causing us to consider a change of course.

Up till then,  we had been engaged in the manufacture of small-sized artifacts starting as early as the 1960s and becoming official in 1973. Business had been running smoothly, taking root in the territory and meeting the needs of the area. However, globalization was on the rise and to avoid giving up, we had to start thinking big with a view to reinventing and expanding ourselves.

This called for refining our product developing strategy while focusing more on niche markets. For this reason,

Goti Terrecotte

seeks and obtains the prestigious “Impruneta clay”, an incomparable raw material. Its excellent frost-proof properties and most of all, the ability to withstand exposure to water makes it able to resist the lowest temperatures and last almost forever. We also had to rethink our entire manufacturing process, which, of course, became more complex and time-consuming.